How to Write a Marketing Plan by John Westwood

How to Write a Marketing Plan by John Westwood

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

"Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan" * Professional Marketing *

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

SKU	Non disponible
ISBN 13	9780749467128
ISBN 10	0749467126
Titre	How to Write a Marketing Plan
Auteur	John Westwood
Série	Creating Success
État	Non disponible
Type de reliure	Paperback
Éditeur	Kogan Page Ltd
Année de publication	2013-03-03
Nombre de pages	184
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible