How to Write Sales Letters That Sell by Drayton Bird

How to Write Sales Letters That Sell by Drayton Bird

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Résumé

This guide to the effective use of direct mailing techniques includes advice on the appropriate length and structure of sales letters and describes both how to make letters sound compelling and how to bring your company's benefits to the attention of the reader.

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How to Write Sales Letters That Sell by Drayton Bird

This guide to the effective use of direct mailing techniques includes advice on the appropriate length and structure of sales letters and describes both how to make letters sound compelling and how to bring your company's benefits to the attention of the reader.
SKU Non disponible
ISBN 13 9780749405212
ISBN 10 074940521X
Titre How to Write Sales Letters That Sell
Auteur Drayton Bird
État Non disponible
Type de reliure Hardback
Éditeur Kogan Page Ltd
Année de publication 1994-10-30
Nombre de pages 320
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible