How to Write Successful Fundraising Letters by Mal Warwick

How to Write Successful Fundraising Letters by Mal Warwick

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter--writing tutor----direct mail expert Mal Warwick----shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results----not a Pulitzer Prize."In How to Write Successful Fundraising Letters, Warwick's step--by--step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no--nonsense, jargon--free work has helped thousands of fundraisers achieve results.

MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

SKU	Non disponible
ISBN 13	9780787956523
ISBN 10	078795652X
Titre	How to Write Successful Fundraising Letters
Auteur	Mal Warwick
Série	The Jossey-Bass Nonprofit And Public Management Series
État	Non disponible
Type de reliure	Paperback
Éditeur	John Wiley & Sons Inc
Année de publication	2001-02-23
Nombre de pages	320
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible