I'd Like the World to Buy a Coke
I'd Like the World to Buy a Coke
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Résumé
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it. The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history.
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I'd Like the World to Buy a Coke by David Greising
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
"Roberto CGoizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"-The Wall Street Journal (October 20, 1997)
| SKU | Non disponible |
| ISBN 13 | 9780471345947 |
| ISBN 10 | 0471345946 |
| Titre | I'd Like the World to Buy a Coke |
| Auteur | David Greising |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | John Wiley and Sons Ltd |
| Année de publication | 1999-05-25 |
| Nombre de pages | 334 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |