Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
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Résumé
Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.
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Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving by Carl Schramm
This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the innovation system in the United States is failing to work as it once did, and what all parties can do to build a better system for the future.Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation -- until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American pipeline for carrying this process has been pulled apart.The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government. Inside Real Innovation has become the course-book for a White House-recognised MIT course entitled 3.086x Innovation and Commercialization.| SKU | Non disponible |
| ISBN 13 | 9789814327985 |
| ISBN 10 | 9814327980 |
| Titre | Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving |
| Auteur | Carl Schramm |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | World Scientific Publishing Co Pte Ltd |
| Année de publication | 2010-11-03 |
| Nombre de pages | 248 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |