Inside the Tornado
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Inside the Tornado
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Résumé
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.
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Inside the Tornado by Geoffrey A Moore
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
| SKU | Non disponible |
| ISBN 13 | 9780060745813 |
| ISBN 10 | 0060745819 |
| Titre | Inside the Tornado |
| Auteur | Geoffrey A Moore |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | HarperCollins Publishers Inc |
| Année de publication | 2011-03-20 |
| Nombre de pages | 272 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |