An Insider's Guide to Place Branding by Florian Kaefer

An Insider's Guide to Place Branding by Florian Kaefer

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

“The book reflects DrKaefer’s unique approach and background to place branding … . For scholars and students, the book presents a comprehensive overview of what the field has been about and has developed in the last decade. For practitioners, the book has the potential to be a reference resource for the years to come.” (Efe Sevin, Place Branding and Public Diplomacy, Vol. 19 (3), 2023)

“Kaefer synthesises the perspectives of numerous experts from around the world to give a broad stroke perspective of place branding in the 2020s, before collating an anthology of interviews with place branding experts from around the world to offer a deep-dive into key topics and insights outlined earlier. A great reference book to have at your side to dip in to when you’re looking for more information on a particular topic or challenge.” (citynationplace.com, May 18, 2021)

“This book is the result ofa disciplined focus on connecting people and ideas across disciplines and borders. It reflects what he considers important and good practice based on his conversations with many of the world’s leading thinkers and practitioners dedicated to developing and nurturing community identity and place reputation. … serve our purpose in helping our communities strengthen their identities, enhance their image and reputation, or pursue our own studies and explorations of this fascinating world we live in.” (placebrandafrica.com, May 14, 2021)

Florian Kaefer is the founder and editor of The Place Brand Observer (PlaceBrandObserver.com), the leading online magazine and knowledge hub on place reputation and the branding of cities, regions, destinations and counties. Florian is an accredited journalist (Germany) and holds a PhD in Management Communication from the University of Waikato, New Zealand.

SKU	Non disponible
ISBN 13	9783030671464
ISBN 10	3030671461
Titre	An Insider's Guide to Place Branding
Auteur	Florian Kaefer
Série	Management For Professionals
État	Non disponible
Type de reliure	Paperback
Éditeur	Springer Nature Switzerland AG
Année de publication	2022-03-31
Nombre de pages	289
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible