The Invisible Touch by Harry Beckwith

The Invisible Touch by Harry Beckwith

In this title, Harry Beckwith further explores the world of service-oriented businesses. He reveals how service businesses can attract clients and customers, keep them happy and loyal by mastering four key concepts and developing the invisible touch. Service industries sell something that cannot be seen or heard. Instead, they offer an experience - and to make that experience truly exceptional, they must first understand the people they are trying to attract and how to satisfy them. The author provides a treasury of quick, practical and entertaining strategies. He applies the study of human nature to business, focussing on four key concepts crucial to successful marketing: finding the right price (not necessarily the lowest); creating a brand identity; using packaging to enhance the purchasing experience; and putting passion into your relationship with customers.

Harry Beckwith founded and directs Beckwill Partners, a positioning branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck and Hewlett Packard. He is Phi Beta Kappa graduate of Stanford and an internationally acclaimed business spcaker. He also lectures at the universities of Minnesota and St Thomas in Minneapolis.

SKU	Non disponible
ISBN 13	9781587990670
ISBN 10	1587990679
Titre	The Invisible Touch
Auteur	Harry Beckwith
État	Non disponible
Type de reliure	Paperback
Éditeur	Cengage Learning, Inc
Année de publication	2001-02-01
Nombre de pages	256
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible