Jazz Piano Fundamentals (Book 1) by Jeremy Siskind

Jazz Piano Fundamentals (Book 1) by Jeremy Siskind

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant.

Myths of Branding, written by renowned branding experts>Andy Milligan and>Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

About the Business Myths series.
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the myth-busting test. Both entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant.

Myths of Branding, written by renowned branding experts>Andy Milligan and>Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

About the Business Myths series.
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the myth-busting test. Both entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Siskind, Jeremy: - Pianist-composer JEREMY SISKIND is a genuine visionary (Indianapolis Star) who seems to defy all boundaries (JazzInk) with music rich in texture and nuance (Downbeat). A top finisher in several national and international jazz piano competitions, Siskind is a two-time laureate of the American Pianists Association and the winner of the Nottingham International Jazz Piano Competition. Since making his professional debut juxtaposing Debussy's Etudes with jazz standards at Carnegie Hall's Weill Hall, Siskind has established himself as one of the nation's most innovative and virtuosic modern pianists.

Siskind's multifaceted career often finds him combining musical styles and breaking aesthetic norms. As the leader of The Housewarming Project, Siskind has not only created a shining example of chamber jazz (Downbeat) whose albums often land on critics' best of the year lists. He's also established himself as a pioneer of the in-home concert movement by presenting well over 100 in-home concerts in 26 states. In 2020, the Housewarming Project was a winner of a $30,000 grant from Chamber Music America's New Jazz Works program (supported by the Doris Duke Foundation).

On a 2020 duo album, Impressions of Debussy, Siskind explores Debussy's Preludes through improvisation with saxophonist Andrew Rathbun. Similarly, his 2019 book-CD project, Perpetual Motion Etudes for Piano, blurs the line between classical, through-composed, piano etudes and jazz-based improvisations and invites other pianists to do the same through a beautifully self-published work that includes Optional Improvisation Instructions for each piece. Siskind has been experimenting with performing the pieces in collaboration with classical pianists, including Grammy-winner Angelin Chang, and through university residencies. Other projects include writing concert arrangements for rising star soprano Julia Bullock, composing the theme song for the 2017 Obie Awards, and serving as musical director for noted comediennes Lea DeLaria and Sandra Bernhard.

A highly-respected educator, Siskind has written 13 publications with Hal Leonard, including the landmark instructional books Jazz Band Pianist, First Lessons in Piano Improv, and Playing Solo Jazz Piano. He currently teaches at California's Fullerton College, chairs the National Conference for Keyboard Pedagogy's Creativity Track, and spreads peace through music in places like Lebanon, Tunisia, and Thailand with the non-profit organization, Jazz Education Abroad. Jeremy Siskind is a Yamaha artist.

SKU	Non disponible
ISBN 13	9781735169538
ISBN 10	1735169536
Titre	Jazz Piano Fundamentals (Book 1)
Auteur	Jeremy Siskind
État	Non disponible
Type de reliure	Paperback
Éditeur	Jeremy Siskind
Année de publication	2021-11-30
Nombre de pages	202
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible