Key Concepts in Business and Management Research Methods

Key Concepts in Business and Management Research Methods by Peter Stokes

A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.

'This is a welcomed textStudents do struggle with the terminology and how to apply the various techniques. Hopefully this will help students in the most important area of study.' - Jonathan Groucutt, Oxford Brookes University 'I think the idea for the publication is sound ... students are always looking for a clear and straightforward introduction to Management Research and management research projects and I think the proposal has a good deal of commercial appeal. Many students find the language of research methodology difficult and some find them incomprehensible ... I applaud the desire to tackle the issues raised in the proposal.' - Heather J. Hopfl, Professor of Management, University of Essex

PETER STOKES is a Lecturer at Chester Business School, UK. He is the co-author of the forthcoming Critical Concepts in Management and Organizational Studies (Palgrave Macmillan 2011).

SKU	Non disponible
ISBN 13	9780230250338
ISBN 10	0230250335
Title	Key Concepts in Business and Management Research Methods
Author	Peter Stokes
Series	Key Concepts
Condition	Non disponible
Binding type	Paperback
Publisher	Bloomsbury Publishing PLC
Year published	2011-07-19
Number of pages	256
Cover note	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible