Key Concepts in International Business by Jonathan Sutherland

Key Concepts in International Business by Jonathan Sutherland

Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.

SKU	Non disponible
ISBN 13	9781403915344
ISBN 10	1403915342
Titre	Key Concepts in International Business
Auteur	Jonathan Sutherland
Série	Key Concepts
État	Non disponible
Type de reliure	Paperback
Éditeur	Bloomsbury Publishing PLC
Année de publication	2004-03-15
Nombre de pages	283
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible