Landing Page Optimization
Landing Page Optimization
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Résumé
How much money are you losing because of poor landing page design? This book offers skills necessary to improve your bottom line, including: identifying mission critical parts of your website and their true economic value; defining important visitor classes and key conversion tasks; and, gaining insight on customer decision-making.
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Landing Page Optimization by Tim Ash
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com
| SKU | Non disponible |
| ISBN 13 | 9780470174623 |
| ISBN 10 | 0470174625 |
| Titre | Landing Page Optimization |
| Auteur | Tim Ash |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | John Wiley and Sons Ltd |
| Année de publication | 2008-01-25 |
| Nombre de pages | 384 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |