The Loyalty Effect
The Loyalty Effect
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Résumé
The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
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The Loyalty Effect by Frederick F Reichheld
The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy.
"E-Loyalty: Your Secret Weapon on the Web," with Phil Shefter (July/August 2000) "Learning from Customer Defections," (March/April 1996) "Loyalty-Based Management," (March/April 1993) "Zero Defections: Quality Comes to Services," with Earl Sasser (September/October 1990)
Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.
| SKU | Non disponible |
| ISBN 13 | 9781578516872 |
| ISBN 10 | 1578516870 |
| Titre | The Loyalty Effect |
| Auteur | Frederick F Reichheld |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Harvard Business Review Press |
| Année de publication | 2001-09-14 |
| Nombre de pages | 352 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |