The Man Who Challenged America by Laurence Brady

The Man Who Challenged America by Laurence Brady

Born in Glasgow in 1850, Thomas Lipton was one of the world's first global entrepreneurs. His showmanship, business flair and customer-driven focus created a chain of nationwide grocery stores and the thriving Lipton tea business, making him a multi-millionaire. One key to his success was his complete control of every business he undertook, from production to the customer. A keen yachtsman, he mounted a British challenge against the American holders of the America's Cup on five occasions between 1898 and 1930 but was unsuccessful each time. Yet, in the process of doing so, his fame spread around the world and his name became a byword for sportsmanship and diplomacy. What is more, Lipton's astute association of business with a sport of international dimension established a trend that has become an accepted part of life today. Lipton exemplified the values of competitiveness, sportsmanship, perseverance and leadership in global business. Yet until now, no biography of Lipton has brought together these strands. Published at the advent of the America's Cup in Europe in 2007, this book reassesses and re-evaluates the life of the man whose dream it was to wrestle the Cup from American hands.

Laurence Brady graduated from Glasgow and Strathclyde Universities, and has previously lived and worked in Italy, Spain, Russia and Australia. He has worked with many leading business figures in the UK in a fundraising and communications capacity and he is a specialist in major gift fundraising. 

SKU	Non disponible
ISBN 13	9781841585789
ISBN 10	1841585785
Titre	The Man Who Challenged America
Auteur	Laurence Brady
État	Non disponible
Type de reliure	Hardback
Éditeur	Birlinn General
Année de publication	2007-05-18
Nombre de pages	272
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible