MANAG ECON 5E CL
MANAG ECON 5E CL
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Résumé
Economic decisions are the foundations of modern business and almost every business has been subjected to economic analysis. Much of this analysis is applied microeconomics. Recently the emphasis in managerial economics courses has swung towards business studies and this text reflects this shift.
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MANAG ECON 5E CL by Edwin Mansfield
The Fifth Edition of Managerial Economics heralds a new era for this classic text. Carrying on the tradition established by Edwin Mansfield in the book's earlier editions, Bruce Allen, Neil Doherty, and Keith Weigeltall of the University of Pennsylvania's Wharton Schoolhave prepared an exciting revision that capitalizes on proven strengths while embracing new developments in the field. Retaining a hallmark of Managerial Economics, the authors include a wealth of cases and applications that consistently anchor the exposition in the real world of business decision making. New to the Fifth Edition is a greater focus on applied microeconomics, with two new chapters, one on auctions and another on the principal-agent problems of firms. These new chapters, numerous new cases and applications throughout the book, and an exciting new package of electronic ancillaries promise to make the Fifth Edition of Managerial Economics the best yet.
Allen, W. Bruce: - W. Bruce Allen (Ph.D., Economics, Northwestern University) is Professor of Business and Public Policy at the Wharton School of Business, the University of Pennsylvania. For many years he was the Vice Dean and Director of the Wharton Graduate Division. He is an internationally recognized expert in transportation economics, and he specializes in demand theory and logistics. In addition to his duties at Wharton, Professor Allen teaches each summer in India and consults for numerous companies domestically and abroad. He has won a number of teaching awards, including the coveted Anvil Award, the highest teaching honor at Wharton since it is voted on by the students.
| SKU | Non disponible |
| ISBN 13 | 9780393976779 |
| ISBN 10 | 0393976777 |
| Titre | MANAG ECON 5E CL |
| Auteur | Edwin Mansfield |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | WW Norton & Co |
| Année de publication | 2002-02-21 |
| Nombre de pages | 832 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |