Manage For Profit, Not For Market Share
Manage For Profit, Not For Market Share
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Résumé
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
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Manage For Profit, Not For Market Share by Hermann Simon
The authors contend that companies can extract a profit potential by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.
Hermann Simon is founder and Chairman of Simon-Kucher & Partners Strategy and Marketing Consultants (SKP), in Germany. Frank F. Bilstein and Frank Luby are Partners in SKP's Boston office.
| SKU | Non disponible |
| ISBN 13 | 9781591395263 |
| ISBN 10 | 1591395267 |
| Titre | Manage For Profit, Not For Market Share |
| Auteur | Hermann Simon |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Harvard Business Review Press |
| Année de publication | 2006-04-01 |
| Nombre de pages | 240 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |