Management of Event Operations
Management of Event Operations
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Résumé
Provides an introduction to the management of operations for the event planner and venue provider. Taking a view of an event enterprise, this title links the traditional topics within operations management. It examines quality in the events industry and its effects on customer satisfaction, resource efficiency and event success.
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Management of Event Operations by Julia Tum
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.
The text is written in a concise manner in which there are no wasted wordsConcepts are quickly introduced, explained and related. This brevity makes the text suitable for entry level students into the field. It delivers information students need to know using a straightforward writing style that will encourage them to actually read the text.- Wayne W. Smith, Department of Hospitality and Tourism Management, College of Charleston, Charleston, South Carolina, USA
Julia Tum, Philippa Norton, J. Nevan Wright
| SKU | Non disponible |
| ISBN 13 | 9780750663625 |
| ISBN 10 | 0750663626 |
| Titre | Management of Event Operations |
| Auteur | Julia Tum |
| Série | Events Management |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Taylor & Francis Ltd |
| Année de publication | 2005-09-23 |
| Nombre de pages | 304 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |