Managing Brands
Managing Brands
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Résumé
Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
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Managing Brands by Sylvie Laforet
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.| SKU | Non disponible |
| ISBN 13 | 9780077117481 |
| ISBN 10 | 0077117484 |
| Titre | Managing Brands |
| Auteur | Sylvie Laforet |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | McGraw-Hill Education - Europe |
| Année de publication | 2009-11-16 |
| Nombre de pages | 560 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |