Marketing 5.0 by Ajay Kumar

Marketing 5.0 by Ajay Kumar

Marketing 5.0: The Role of Human-Mimicking Technology focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence. Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one. Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master’s and doctoral levels.

Ajay Kumar, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India

M D Ciddikie, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India

Anil Kumar Kashyap, Associate Professor, Department of Himachal Pradesh Kendriya Vishwavidyalaya Business School, Central University of Himachal Pradesh, Dharamshala, India

Hafiz Wasim Akram, Assistant Professor, Department of Marketing & Entrepreneurship, College of Commerce & Business Administration, Dhofar University, Salalah, Oman

SKU	Non disponible
ISBN 13	9781837978168
ISBN 10	1837978166
Titre	Marketing 5.0
Auteur	Ajay Kumar
État	Non disponible
Type de reliure	Hardback
Éditeur	Emerald Publishing Limited
Année de publication	2025-03-14
Nombre de pages	256
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible