Marketing: An Introduction by Gary Armstrong

Marketing: An Introduction by Gary Armstrong

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Ross Brennan is Reader in Marketing at the University of Hertfordshire Business School
Michael Harker is Lecturer in Marketing at University of Strathclyde Business School, Glasgow.

SKU	Non disponible
ISBN 13	9780273762607
ISBN 10	0273762605
Titre	Marketing: An Introduction
Auteur	Gary Armstrong
État	Non disponible
Type de reliure	Paperback
Éditeur	Pearson Education Limited
Année de publication	2012-07-12
Nombre de pages	640
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible