Marketing An Introduction by Gary Armstrong

Marketing An Introduction by Gary Armstrong

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Résumé

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

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Marketing An Introduction by Gary Armstrong

The third European edition of this classic text has been updated with the latestideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
SKU Non disponible
ISBN 13 9781292017518
ISBN 10 1292017511
Titre Marketing An Introduction
Auteur Gary Armstrong
État Non disponible
Type de reliure Paperback
Éditeur Pearson Education Limited
Année de publication 2015-08-06
Nombre de pages 648
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible