Marketing Analytics Using Excel
Marketing Analytics Using Excel
Regular price
Checking stock...
Regular price
Checking stock...
Résumé
This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
Marketing Analytics Using Excel by Rahul Pratap Singh Kaurav
This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.
Dr. Kaurav is an Associate Professor at FORE School of Management (FSM), New Delhi. Here he is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, and Marketing Analytics. He is a professionally acquired trainer for quantitative and qualitative research software and into the training of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has been associated with the University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty.
| SKU | Non disponible |
| ISBN 13 | 9781529681895 |
| ISBN 10 | 1529681898 |
| Titre | Marketing Analytics Using Excel |
| Auteur | Rahul Pratap Singh Kaurav |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Sage Publications Ltd |
| Année de publication | 2025-04-12 |
| Nombre de pages | 448 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |