Marketing Concepts & Strategies

Marketing Concepts & Strategies by Lyndon Simkin

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK. William M. Pride is Professor of Marketing, Mays Business School, Texas A&M University, USA. O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA O.C. Ferrell is James T Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University, USA Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

SKU	Non disponible
ISBN 13	9781473760271
ISBN 10	1473760275
Titre	Marketing Concepts & Strategies
Auteur	Lyndon Simkin
État	Non disponible
Type de reliure	Paperback
Éditeur	Cengage Learning EMEA
Année de publication	2019-01-29
Nombre de pages	832
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible