Marketing Management, An Asian Perspective
Marketing Management, An Asian Perspective
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Marketing Management, An Asian Perspective by Philip Kotler
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. .| SKU | Non disponible |
| ISBN 13 | 9781292089584 |
| ISBN 10 | 129208958X |
| Titre | Marketing Management, An Asian Perspective |
| Auteur | Philip Kotler |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education Limited |
| Année de publication | 2017-10-09 |
| Nombre de pages | 958 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |