Marketing Management
Marketing Management
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Résumé
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
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Marketing Management by Philip Kotler
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.| SKU | Non disponible |
| ISBN 13 | 9780130980052 |
| ISBN 10 | 0130980056 |
| Titre | Marketing Management |
| Auteur | Philip Kotler |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 1993-11-01 |
| Nombre de pages | 800 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |