Marketing Management
Marketing Management
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Résumé
Reflecting trends and developments in global marketing, this edition emphasizes the importance of teamwork between marketing and other aspects of a business. It stresses the importance of computers, telecommunications and other new technologies in improving market planning and performance.
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Marketing Management by Philip Kotler
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.| SKU | Non disponible |
| ISBN 13 | 9780132613637 |
| ISBN 10 | 0132613638 |
| Titre | Marketing Management |
| Auteur | Philip Kotler |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 1996-08-01 |
| Nombre de pages | 832 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |