Marketing Management
Marketing Management
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Marketing Management by Philip Kotler
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.| SKU | Non disponible |
| ISBN 13 | 9780273718567 |
| ISBN 10 | 0273718568 |
| Titre | Marketing Management |
| Auteur | Philip Kotler |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Pearson Education Limited |
| Année de publication | 2009-04-09 |
| Nombre de pages | 928 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |