Marketing Management & Strategy
Marketing Management & Strategy
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Résumé
Case studies from top global companies such as Coca Cola, Nestle, Shell, IBM and Philips, support this text in marketing management and strategy.
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Marketing Management & Strategy by Peter Doyle
A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising. Instructor's Manual (0-13-262247-5).| SKU | Non disponible |
| ISBN 13 | 9780132622394 |
| ISBN 10 | 0132622394 |
| Titre | Marketing Management & Strategy |
| Auteur | Peter Doyle |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 1997-11-10 |
| Nombre de pages | 488 |
| Prix | Short-listed for MCA Book Prize 1994 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |