Marketing of High-Technology Products and Innovations
Marketing of High-Technology Products and Innovations
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Marketing of High-Technology Products and Innovations by Jakki Mohr
For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.| SKU | Non disponible |
| ISBN 13 | 9780136049968 |
| ISBN 10 | 0136049966 |
| Titre | Marketing of High-Technology Products and Innovations |
| Auteur | Jakki Mohr |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 2009-03-12 |
| Nombre de pages | 576 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |