Marketing of High-Technology Products and Innovations
Marketing of High-Technology Products and Innovations
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Marketing of High-Technology Products and Innovations by Jakki Mohr
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service. This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.| SKU | Non disponible |
| ISBN 13 | 9781292040332 |
| ISBN 10 | 1292040335 |
| Titre | Marketing of High-Technology Products and Innovations |
| Auteur | Jakki Mohr |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education Limited |
| Année de publication | 2013-11-01 |
| Nombre de pages | 552 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |