Marketing Organization by Nigel Piercy

Marketing Organization by Nigel Piercy

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

• The study of the organisational location and positioning of the marketing function
• The analytical perspectives of information-processing theories of organisation
• The relationship between structure and information
• Organisational processes

Nigel F Piercy BA, MA, PhD, DLitt, FCIM is one of the best-known business school academics in marketing and strategy in the UK. He is Professor of Marketing and Strategy at Warwick Business School. He was previously professor of strategic marketing at Cranfield School of Management, where he was
head of the marketing group. His research interests are in strategic marketing, most recently emphasizing the sales/marketing interface and the impact of strategic customers on buyer-seller relationships. Nigel has published twenty books and written around 300 articles and papers appearing in the
management literature throughout the world. Nikala Lane is Associate Professor of Marketing at Warwick Business School.

SKU	Non disponible
ISBN 13	9780046582456
ISBN 10	0046582452
Titre	Marketing Organization
Auteur	Nigel Piercy
État	Non disponible
Type de reliure	Hardback
Éditeur	HarperCollins Publishers
Année de publication	1985-03-07
Nombre de pages	224
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible