Marketing Strategy Comp Positioning
Marketing Strategy Comp Positioning
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Résumé
All chapters in this edition have been revised and updated to reflect current trends. The focus is on positioning.
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Marketing Strategy Comp Positioning by Hooley
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).| SKU | Non disponible |
| ISBN 13 | 9780133712537 |
| ISBN 10 | 0133712532 |
| Titre | Marketing Strategy Comp Positioning |
| Auteur | Hooley |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 1998-03-05 |
| Nombre de pages | 496 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |