The Master Marketer by Christopher Ryan
With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.| SKU | Non disponible |
| ISBN 13 | 9780749419639 |
| ISBN 10 | 0749419636 |
| Titre | The Master Marketer |
| Auteur | Christopher Ryan |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Kogan Page Ltd |
| Année de publication | 1996-04-25 |
| Nombre de pages | 560 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |