Mastering the Dynamics of Innovation by James M Utterback

Mastering the Dynamics of Innovation by James M Utterback

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Résumé

A model for how innovation unsettles industries and firms, with histories of product developments - fluorescent lighting, computers, photography - and strategies for nurturing innovation.

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Mastering the Dynamics of Innovation by James M Utterback

A model for how innovation unsettles industries and firms, with histories of product developments - fluorescent lighting, computers, photography - and strategies for nurturing innovation. The text provides a strategy that should help companies become and remain industry leaders. It draws on the history of innovation by inventors and entrepreneurs, and develops a practical model for how innovation enters an industry, how firms respond, and how new and old players wrestle for dominance. The author asserts that existing organizations must consistantly abandon past success and embrace innovation, even when it undermines their traditional strengths.
SKU Non disponible
ISBN 13 9780875843421
ISBN 10 0875843425
Titre Mastering the Dynamics of Innovation
Auteur James M Utterback
État Non disponible
Éditeur Harvard Business School Press
Année de publication 1994-01-01
Nombre de pages 288
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible