Methods for Business Research
Methods for Business Research
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Résumé
A demonstration of the capacity of business research to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book maintains a business focus and explores ethical issues and dilemmas that business researchers face.
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Methods for Business Research by John Kervin
Examining the role of business research as an essential tool for successful management, this book sets out to demonstrate its capacity to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book is intended for second and third-year undergraduates and MBA students on business research methods courses in management, quantitative business, economics or statistics departments. It maintains a business focus, explores ethical issues and dilemmas that business researchers face, and uses a practical problem-solving approach with the aim of enabling students both to consume and to produce research.| SKU | Non disponible |
| ISBN 13 | 9780060436360 |
| ISBN 10 | 0060436360 |
| Titre | Methods for Business Research |
| Auteur | John Kervin |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | Pearson Education Limited |
| Année de publication | 1992-03-01 |
| Nombre de pages | 750 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |