My Best Mistake by Terry O'reilly

My Best Mistake by Terry O'reilly

The host of CBC Radio's Under the Influence, Terry O'Reilly, uncovers the surprising power of screwing up

The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero's iconic green colour. NHL hall-of-famer Serge Savard's hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake.

In his fascinating and meticulously researched new book, Terry O'Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people's mistakes led to dramatic life changes--losing their jobs, their companies and often their credibility--only for them to discover new opportunities on the other shore. Other people's mistakes seemed minor, almost insignificant--and yet they unexpectedly resulted in a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives.

The fear of failing often holds us back. My Best Mistake will change the way you think about screwing up. It will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

Terry O'Reilly began his career in radio and then went on to become an award-winning copywriter for a number of Toronto advertising agencies. He created campaigns for many of the top brands in the country, including Labatt, Molson, Bell and The Hudson's Bay Company. In 1990, Terry co-founded Pirate Radio & Television with a staff of 50, with 8 recording studios in Toronto and New York City. When Terry's not creating advertising, he's talking about it as the host of the award-winning CBC Radio One/Sirius Satellite/WBEZ Chicago radio show, Under The Influence, which was the follow-up to the hit series, The Age of Persuasion.

SKU	Non disponible
ISBN 13	9781443459518
ISBN 10	1443459518
Titre	My Best Mistake
Auteur	Terry O'reilly
État	Non disponible
Type de reliure	Paperback
Éditeur	Collins
Année de publication	2023-01-10
Nombre de pages	304
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible