Never Mind the Sizzle...Where's the Sausage?

Never Mind the Sizzle...Where's the Sausage? by David Taylor

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

"Taylor..passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007)

"A funny story cooked up inside a marketing book"  (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)

David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.

SKU	Non disponible
ISBN 13	9781841127699
ISBN 10	1841127698
Titre	Never Mind the Sizzle...Where's the Sausage?
Auteur	David Taylor
État	Non disponible
Type de reliure	Paperback
Éditeur	John Wiley and Sons Ltd
Année de publication	2007-09-07
Nombre de pages	168
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible