The New Maximarketing
The New Maximarketing
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Résumé
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
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The New Maximarketing by Stan Rapp
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.
| SKU | Non disponible |
| ISBN 13 | 9780070520332 |
| ISBN 10 | 007052033X |
| Titre | The New Maximarketing |
| Auteur | Stan Rapp |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | McGraw-Hill Education - Europe |
| Année de publication | 1995-12-22 |
| Nombre de pages | 330 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |