Ogilvy on Advertising
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Ogilvy on Advertising
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Ogilvy on Advertising by David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities And much, much more.
David Ogilvy (1911-1999), referred to in 1962 by Time as the most sought-after wizard in today's advertising industry, is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.
| SKU | Non disponible |
| ISBN 13 | 9780394729039 |
| ISBN 10 | 039472903X |
| Titre | Ogilvy on Advertising |
| Auteur | David Ogilvy |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Random House USA Inc |
| Année de publication | 1985-03-12 |
| Nombre de pages | 224 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |