Ogilvy on Advertising
Ogilvy on Advertising
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Résumé
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
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Ogilvy on Advertising by David Ogilvy
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.
| SKU | Non disponible |
| ISBN 13 | 9781853756153 |
| ISBN 10 | 1853756156 |
| Titre | Ogilvy on Advertising |
| Auteur | David Ogilvy |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Headline Publishing Group |
| Année de publication | 2007-03-01 |
| Nombre de pages | 224 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |