Performance Excellence in Marketing, Sales and Pricing by Marc Helmold

Performance Excellence in Marketing, Sales and Pricing by Marc Helmold

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence.  Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

Marc Helmold is full-time Professor at the IU International University of applied Sciences at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, sales, pricing and (total) revenue management. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.

SKU	Non disponible
ISBN 13	9783031100994
ISBN 10	3031100999
Titre	Performance Excellence in Marketing, Sales and Pricing
Auteur	Marc Helmold
Série	Management For Professionals
État	Non disponible
Type de reliure	Paperback
Éditeur	Springer International Publishing AG
Année de publication	2023-09-08
Nombre de pages	271
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible