Personal Branding For Dummies by Susan Chritton

Personal Branding For Dummies by Susan Chritton

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.* Tips on utilizing Social Media to showcase your personal brand* How personal branding can help advance your career* Guidance on creating a clear and concise image* Accompanying CD features memorization drills and exercises With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.

SKU	Non disponible
ISBN 13	9781118117927
ISBN 10	1118117921
Titre	Personal Branding For Dummies
Auteur	Susan Chritton
État	Non disponible
Type de reliure	Paperback
Éditeur	John Wiley & Sons Inc
Année de publication	2012-06-05
Nombre de pages	360
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible