Practice of Public Relations, The, Global Edition by Fraser Seitel

Practice of Public Relations, The, Global Edition by Fraser Seitel

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

SKU	Non disponible
ISBN 13	9781292160054
ISBN 10	1292160055
Titre	Practice of Public Relations, The, Global Edition
Auteur	Fraser Seitel
État	Non disponible
Type de reliure	Paperback
Éditeur	Pearson Education Limited
Année de publication	2016-08-06
Nombre de pages	456
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible