Principles and Practice of Marketing by David Jobber

Principles and Practice of Marketing by David Jobber

Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.

A superbly comprehensive and up-to-date marketing text, presented in a very accessible formatPrinciples and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere. Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University Individual quotes 20031013 Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student. Dr Piet Pauwels, Department of Marketing, Maastricht University Individual quotes 20031013

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.

SKU	Non disponible
ISBN 13	9780077107086
ISBN 10	007710708X
Titre	Principles and Practice of Marketing
Auteur	David Jobber
État	Non disponible
Type de reliure	Paperback
Éditeur	McGraw-Hill Education - Europe
Année de publication	2003-11-16
Nombre de pages	976
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible