Principles of Marketing
Principles of Marketing
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Résumé
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy and services.
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Principles of Marketing by Philip Kotler
The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; "discussing the issues"; "applying the concepts"; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.| SKU | Non disponible |
| ISBN 13 | 9780131659032 |
| ISBN 10 | 0131659030 |
| Titre | Principles of Marketing |
| Auteur | Philip Kotler |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education Limited |
| Année de publication | 1996-02-01 |
| Nombre de pages | 992 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |