Principles of Marketing by Philip T Kotler

  •
1 1

Principles of Marketing by Philip T Kotler

Checking stock...
Checking stock...
Proud to be B-Corp

Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.

The feel-good place to buy books
  • Free delivery in the UK
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • B Corp - kinder to people and planet
  • Buy-back with World of Books - Sell Your Books

Principles of Marketing by Philip T Kotler

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.

You might also like

SKU Non disponible
ISBN 13 9780137006694
ISBN 10 0137006691
Titre Principles of Marketing
Auteur Philip T Kotler
État Non disponible
Type de reliure Paperback
Éditeur Pearson Education (US)
Année de publication 2009-02-26
Nombre de pages 744
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible