Product Competitive Intelligence by James Michael

Product Competitive Intelligence by James Michael

Product Competitive Intelligence merges competitive intelligence, product intelligence, and micro-demographics intelligence to achieve increased perception into the triggers that motivate consumers in today's highly segmented markets. The competitive landscape spans competitors, vendors, customers, industries, products, and markets. Competitive intelligence involves the acquisition of information associated with these entities, which is analyzed to develop effective business strategies. Product Intelligence provides deep understanding, insights and analytics on a company's products and those of its competitors. Micro-demographics intelligence provides understanding of the interests, needs, and values of the members of the core groups constituting the consumer base of a product, service, or system. The goal of merging these three analytical approaches is the derivation of superiority metrics which form the basis of the value propositions that appeal to these consumers. Through targeted marketing these value propositions are delivered to the consumers in each segment.

SKU	Non disponible
ISBN 13	9780999766941
ISBN 10	0999766945
Titre	Product Competitive Intelligence
Auteur	James Michael
État	Non disponible
Type de reliure	Paperback
Éditeur	Zelfin LLC
Année de publication	2019-09-18
Nombre de pages	134
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible