Public Relations Techniques by Frank Jefkins

Public Relations Techniques by Frank Jefkins

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses of video, new codes of practice, the recent research findings of numerous PR bodies and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non-commercial organisations. As recipient of the Stephen Tallents Medal of the Institute of Public Relations for 'exceptional achievement in, and contribution to public relations practice' Frank Jefkins is uniquely qualified to write this comprehensive, detailed and practical book covering all aspects of public relations. The new edition now covers the two CAM Diploma PR papers and includes past examination papers.

'Supplemented with codes of practice, addresses of relevant societies and educational organisations and services available to the industry, Public Relations Techniques is not simply a textbook but an essential reference work for the desk of every PR executive' Despatches, Spring '96

Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

SKU	Non disponible
ISBN 13	9780750615631
ISBN 10	075061563X
Titre	Public Relations Techniques
Auteur	Frank Jefkins
État	Non disponible
Type de reliure	Paperback
Éditeur	Taylor & Francis Ltd
Année de publication	1994-08-01
Nombre de pages	465
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible