Quick Win Public Relations by Kevin Hora

Quick Win Public Relations by Kevin Hora

The book is divided into five sections, designed to take you from basic understanding of essential concepts, through practical ability in handling PR tactics, to creative and strategic practices that can make organisations and practitioners stand apart as excellent communicators: PR Essentials helps you to understand what public relations is really about, offering easy-to-grasp introductions to relationship and reputation management, engaging with publics, and different uses of PR. Engaging with Professionals contains useful tips and techniques for building good relationships with journalists, photographers and graphic designers. With easy-to-follow advice on organising media events, you will be able to enhance the quality of your media work and gain better coverage; Practical PR Skills focuses on the essential writing skills that form every practitioner's basic armoury - press releases, holding statements, feature articles, photograph captions and speeches; Engaging Online has become vital to the success of any organisation's communications, and this section provides a practical guide to different types of social media. PR Excellence takes you on a whistlestop tour of advance strategies: reputation management, implementing corporate social responsibility, lobbying, activism, issues and crises management.

SKU	Non disponible
ISBN 13	9781781191224
ISBN 10	1781191220
Titre	Quick Win Public Relations
Auteur	Kevin Hora
État	Non disponible
Type de reliure	Paperback
Éditeur	Oak Tree Press
Année de publication	2014-01-31
Nombre de pages	192
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible