Reinventing Strategy
Reinventing Strategy
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Résumé
Reinventing Strategy is an original and practical guide to creating an adaptive enterprise, explaining both what companies need to do and how they should do it, step-by-step. The author lays out the Strategic Learning approach, which he developed and is based on experiences in a wide range of businesses all over the world.
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Reinventing Strategy by Willie Pietersen
At last-a proven system for developing the strategic innovations every company needs to compete and win As everyone knows, today's unprecedented rate of business change demands new levels of strategic insight and adaptability. Reinventing Strategy is the first practical, systematic guide to creating an adaptive enterprise, showing how companies around the world are using the Strategic Learning approach to consistently out think, out maneuver, and out perform their competition. As Willie Pietersen explains, companies that aspire to long-term success must develop and implement strategy as part of a continuous four-step cycle-Learn, Focus, Align, Execute-and he offers dozens of provocative anecdotes and case studies, illustrating how to implement it at every level of an organization. Written with unusual clarity, frankness, and wit, Reinventing Strategy will change the way managers everywhere approach their greatest and most important challenge: the need to make strategy into a tool for ongoing corporate renewal.
WILLIE PIETERSEN was raised in South Africa and received a Rhodes Scholarship to Oxford University. After a period spent in the practice of law, he embarked on an international business career. Between 1974 and 1994, Pietersen ran multibillion-dollar divisions of several major global corporations, including Unilever, The Seagram Company, and Sterling Winthrop. In 1998, Pietersen was named Professor of the Practice of Management at the Columbia University Business School. He serves as an advisor and consultant to many global companies, including Sony, Ericsson, Deloitte & Touche, SAP, and The Chubb Corporation, and is Chairman of the Menlo Park-based think tank Institute for the Future.
| SKU | Non disponible |
| ISBN 13 | 9780471061908 |
| ISBN 10 | 0471061905 |
| Titre | Reinventing Strategy |
| Auteur | Willie Pietersen |
| État | Non disponible |
| Type de reliure | Hardback |
| Éditeur | John Wiley and Sons Ltd |
| Année de publication | 2002-03-15 |
| Nombre de pages | 288 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |